اعلانات التواصل الاجتماعي وتأثيرها علي انتشار الترند Social media ads and their impact on the spread of the trend

Ata, Rana Abd Ellatif

doi:10.21608/bjas.2025.285426.1419

اعلانات التواصل الاجتماعي وتأثيرها علي انتشار الترند Social media ads and their impact on the spread of the trend

Document Type : Original Research Papers

Author

Rana Abd Ellatif Ata

Advertising, Applied arts, Benha university, Benha, Egypt

10.21608/bjas.2025.285426.1419

Abstract

Social media is a platform for people to discuss their issues and views. Before knowing the aspects of social media people should know what social media is? There are more than 3.8 billion social media users in the world as the number of social media users has increased recently, especially during the Covid-19 pandemic. Some people use social media to do their jobs from home during the Covid19 pandemic, such as online shops, and even office workers are required to use social media to facilitate communication. Moreover, some teachers require their students to use social media as teaching materials to avoid boredom.
Finding adults and even children are among the most active social media users where people like to use social media because it makes certain things easier for them Social media is a great place to promote your store or business online because it's so easy to promote brands or tourist attractions by uploading a photo easily with an attractive caption and from here comes the trend.
Through this research, the researcher discusses social media advertising and its impact on the spread of the trend.

Keywords

Main Subjects